Ongoing environmental degradation and continuous research on its impact on human lives have made it clear that one of the ill-effects of ecological imbalance is emergence of life-threatening diseases that can create devastation. Even before mankind fathomed its true implication the world witnessed Covid-19 (2019–2022) that wreaked havoc globally. Among the different areas of life which got affected in the pandemic it is noted that consumers’ choice behavior with regard to consumption during Covid-19 has become very prominent. One plausible reason behind it is that consumers’ behavior now have started shifting towards sustainable consumption. It therefore becomes pertinent to study whether pandemic experience have brought this change. This study utilizes the theoretical knowledge of Awe which is a powerful emotion conveying perceptual vastness. Within the realm of academic studies, it has been found to create pro-environmental behavior. This research considers it as a construct and further identifies other relevant variables to develop a model of sustainable consumption during Covid-19. Six key elements along with subconstructs are used in the framework. It helps to explain the factors of motivation behind consumers’ shift in consumption behavioral pattern during the pandemic.