Internal communication plays a fundamental role in the success of organisations, influencing employee satisfaction, productivity, and overall results. That’s why it’s crucial to reflect on internal communication in organisations, in particular by developing actions and gathering employees’ perceptions. Having become aware of the deficient internal communication in an organisation, the main objective of this study was to present a set of actions to improve the organisation’s internal communication. Thus, this study examines the internal communication challenges and improvement strategies within Beta Company, a leading institution in private education. It addresses key gaps in internal communication identified through a diagnostic survey, such as organisational trust, communication clarity, and interdepartmental coordination. The research proposes actionable solutions, including the implementation of a digital platform, regular feedback meetings, and improved training systems. These interventions resulted in enhanced communication flows, transparency, and overall employee satisfaction. The findings underscore the importance of strategic internal communication in fostering organisational cohesion and productivity.

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Actions to Improve Internal Communication: The Case of the Beta Company

  • Marta Sousa,
  • Adriana Oliveira,
  • Anabela Mesquita

摘要

Internal communication plays a fundamental role in the success of organisations, influencing employee satisfaction, productivity, and overall results. That’s why it’s crucial to reflect on internal communication in organisations, in particular by developing actions and gathering employees’ perceptions. Having become aware of the deficient internal communication in an organisation, the main objective of this study was to present a set of actions to improve the organisation’s internal communication. Thus, this study examines the internal communication challenges and improvement strategies within Beta Company, a leading institution in private education. It addresses key gaps in internal communication identified through a diagnostic survey, such as organisational trust, communication clarity, and interdepartmental coordination. The research proposes actionable solutions, including the implementation of a digital platform, regular feedback meetings, and improved training systems. These interventions resulted in enhanced communication flows, transparency, and overall employee satisfaction. The findings underscore the importance of strategic internal communication in fostering organisational cohesion and productivity.