It is necessary to consider that marketing communication strategies are designed and created with a focus on attracting tourists in the decision phase of choosing the destination. Technological societies have relied on the emergence of a universal digital language and the transversal extension of the use of new information and communication technologies at almost all times. This has also had consequences in the field of religion, in the relationships of belonging to communities and in religious practices and experiences. Until recently, professionals considered it a trivial activity with little interest. In the recent times, this type of tourism has been considered the type with the highest level of growth in global. The context of this research comes mainly from the need of a company to invest in the digital world, more specifically in social networks. Thus, this study aims, specifically, on the one hand, to put into practice a digital strategy and, on the other hand, to study its impacts. Especially about the reach, page visits and new followers of the Facebook and Instagram platforms. It is in this framework that this research is developed, assuming as main objective “to understand if this type of tourism is influenced by social networks”. From an interdisciplinary perspective, the manuscript presents insights for tourism (cultural and religious) and digital marketing.