Much research in XAI focuses on single, one-shot interactions, implicitly assuming that interactions have no past, no future, and no surroundings. Although this assumption may be necessary for many empirical research settings, it is overly simplifying and unrealistic. Whereas empirical research focuses on a world in which no social context exists, real applications are embedded in a temporal (past and future) and social context. Social science research shows that repeated interactions and secondhand knowledge in the social space massively affect human attitudes and behaviors. This chapter explains how not only repeated interactions between XAI and humans but also the social space and secondhand information may affect social XAI research.