India’s distinct demography makes it a desirable market for businesses engaged in a variety of retail activities. However, it has been noted that setting up retail stores in various locations in a coordinated manner is an immense undertaking, that encompasses numerous difficulties such as resource management challenges, cost overruns, quality adherence, and many more in the project management domain. As part of the research methodology, the authors of this study used Focus Group Discussion with subject matter experts to identify critical setup-related issues for retail stores using the project life cycle framework. The authors concluded by recommending mitigation strategies utilizing a framework that will aid companies in hastening the implementation of retail product outlets.