AI and Big Data: Harnessing Data Science for Enhanced Consumer Insights
摘要
Data science is revolutionizing modern marketing strategies. These strategies enhance consumer intelligence and streamline decision-making processes. Data science techniques are helping businesses to get deep insights into consumer behavior, preferences, and emerging trends. In this paper, we focus on how the trident of artificial intelligence, machine learning, and quantum computing is reshaping marketing practices. Additionally, we focus on how artificial intelligence, machine learning, and quantum computing will impact data processing capabilities in future. The paper emphasizes the need for responsible data practices and discusses ethical issues such as data privacy and algorithmic bias. Several case studies focused on personalized marketing to improve customer satisfaction for companies like Netflix, Amazon, and Spotify are used. The findings suggest that businesses aiming to stay competitive will need to integrate data science in the complex data-driven world.