Innovation by Technology Convergence Through High-End Disruption by Cisco, Microsoft, and Zoom
摘要
“Boundaries knowledge (knowing)” transcends various boundaries through the convergence of diverse technologies and different industries, creating new products, services, and business models with new meanings, and driving the formation of value chains as new strategic models. This chapter demonstrates how the framework of “boundaries knowledge through boundaries vision” drives the dynamic capabilities and SECI process of organizations, and presents that in the knowledge economy, the diverse knowledge possessed by humans becomes the source of valuable products, services, and business models that become new competitive advantages. In this chapter, as a case of technology convergence, we will discuss products, services, technologies, and business strategies related to the video conferencing system market. In this case, the realization of cloud video conferencing services, which is an accumulation of technology convergence, has renewed the traditional hardware-based video conferencing system market and created new markets. Through detailed case studies of high-end disruption led by companies such as Microsoft, Cisco Systems, and Zoom, which are still pioneering and leading new markets, we analyze and consider the success factors of these companies from the perspective of dynamic capabilities and the SECI process.