Boundaries Innovation Through the Creation of Boundaries Knowledge and Convergence Knowledge—Case Studies on Apple, P&G, and NTT DOCOMO
摘要
This chapter discusses the process of implementing a micro innovation strategy for the development of the company’s mainstay business at present (incremental innovation) and a future growth strategy (radical innovation) in an age when there are dramatic changes in the environment and the future is hard to predict from the perspective of boundaries innovation that the company should implement based on the creation of boundaries knowledge and convergence knowledge. To implement knowledge convergence processes, outstanding companies dynamically establish various project teams and diverse mixed teams, which are strategic communities, as well as network organizations that integrate these teams and continually generate new boundaries innovation. The chapter presents a theoretical framework, detailed case studies, and new insights regarding combination of exploration and exploitation through triadic strategic community formations for boundaries innovation strategies where dynamic strategic communities that overcome and transcend various boundaries create boundaries knowledge from various different types of knowledge and dynamically converge these different types of knowledge to create new convergence knowledge (such as the development of new products and services and the development of new business models, etc.).