Design System and Method for the Cultural Experience of Cruise Tourism: From the Perspective of Chinese Maritime Culture Construction
摘要
In the contemporary era of experiential travel, cruise activities have become increasingly diverse, emphasizing the design of social interaction, engagement, and cultural dimensions. This paper investigates the systems and methods for designing cultural experiences in cruise tourism, grounded in the construction of Chinese maritime culture. Firstly, it examines the integration mechanism of Chinese maritime culture and cruise tourism by analyzing the connotations of Chinese maritime culture and the demands of cruise cultural tourism. Secondly, it constructs a cultural experience system framework for cruise tourism from two dimensions: the cruise tourism experience process and user experience levels. Finally, it establishes a framework for the cultural experience design methodology, focusing on experience objects within the cruise tourism cultural experience system, from two dimensions: experience design content and experience design process. This study proposes a new research method for cruise cultural experience design within the context of cultural and tourism integration, aiming to provide valuable insights for future researchers.