The artistic potential of video games lies in their digital medium, and the concept of play promotes an open-ended interactive relationship that underlies the flourishing of the visual arts. This paper explores the multifaceted role of immersive and interactive environments in games in facilitating the creation of visual art, with a focus on interaction through visual information. The paper focuses on analyzing the art creation potential of the game medium, exploring the processing and interaction characteristics of visual elements in game virtual environments as well as how different visual elements can be used as narrative and interaction strategies in games, which are the perspectives from which the case study is analyzed and finally the findings are summarized.