The rise of digital analytics has revolutionized how people collaborate online, particularly in the wake of the COVID-19 pandemic restrictions. Despite the mounting popularity, digital analytics faces significant challenges, including technological distractions, socio-cultural barriers, and trust deficits. While co-design represents a creative collaboration between designers and non-designers, how can participants collaborate online with trust when they don’t even know each other? The 4U framework, a conceptual approach for immersive digital analytics, comprises six steps: Preparation, Unintroduce, Uncomplicate, Unconfine, Unravel, and Wrap-up. The 4U framework offers an unconventional co-design practice by shifting from demographic to participatory methods. It engages participants with design thinking probes and open-ended inquiries. The framework’s practical application in Hong Kong has generated significant insights regarding consumption behaviours, group dynamics, and pandemic influences, proving to be an immersivel tool in enhancing trust between designers and non-designers. This study contributes to the design practice in terms of expanding digital analytics experiences that can be practiced remotely. The findings can guide practitioners and researchers in refining how digital data collection and analysis can be immersive with design practice, emphasizing empathetic engagement, community building, and adherence to best practices in primary data collection.