The burgeoning global population and its need for a nutritious diet are matters of concern from an environmental perspective. Plant-based proteinPlant-based protein products offer a glimmer of hope in this scenario. TheyPlant protein are sustainable alternatives for resolving environmental issues and provide numerous nutrient-conferring health benefits. This chapter collectively discusses various brands and products carrying chief constituents: protein isolates, concentrates, meat alternatives, soy-based products, and whole grains. It further delves into the significance of various marketing strategies, like market segmentation, targeting, brand building, and promotion, which are instrumental in promoting plant-based protein products. Unique selling propositions (USPs) and catchy taglines are crucial in elevating the cost of plant-based products (PBPs). Case studies of successful brands, like Beyond MeatMeat and Amway, emphasize that sales of plant-based protein or diet products can be elevated through a combination of strategies, including celebrity endorsements, strategic partnerships, and focused marketing campaigns. Plant-based protein products have been effectively promoted by these leading companies in the wellness and health sector, enabling them to thrive in the direct-selling industry.