E-business applications along with CRM systems are the prime requirements in the current business scenario to enhance organizational performance, efficiency, and customer relationships. The paper discusses how integrating e-business applications with CRM systems refines customer relationships and operations. The huge data generated from the company website, mobile applications, and social media is analyzed through CRM systems to provide insights into consumer behavior and market trends. This insight allows the business to foresee changes in demand and supply with respect to services or products and thus enables optimization of sales and marketing strategies. While e-business platforms offer customer engagement in several touchpoints, like websites, email, mobile applications, and social media, CRM systems allow for an overview of the customer journey so that there is individual and consistent contact. Integration of e-business and CRM in managing sales, marketing, and customer service processes avoids duplicated work and enhances efficiency. This integration will also back enhanced understanding and operational efficiency toward revenue generation; hence, it underlines the importance of integration of e-business with CRM in a customer-centric approach in the digital era. The prime requirements for CRM systems in the current business scenario are enhancing organizational performance, efficiency, and customer relationships. The paper discusses how integrating e-business applications with CRM systems refines customer relationships and operations. E-business generates huge data from the company website, mobile applications, and social media, which, when analyzed through CRM systems, provides insight into consumer behavior and trends in the market. With such insight, a business is able to foresee changes in demand and supply with respect to services or products and hence enables the optimization of sales and marketing strategies. While e-business platforms provide customer touchpoints—be it a website, e-mail, mobile application, or social media—all under one roof, CRM systems allow an overview of the customer journey so that there is individual and consistent contact. Combining e-business and CRM in handling sales, marketing, and customer service processes avoids duplicated work and enhances efficiency. This integration also supports improved understanding and operational efficiency with regard to revenue generation; it, therefore, emphasizes the importance of the era.

Predicting Customer Satisfaction Parameters Using E-CRM

会议论文
发表日期：

2025年

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Krishna Bobde,
Prafulla Bafna

摘要

E-business applications along with CRM systems are the prime requirements in the current business scenario to enhance organizational performance, efficiency, and customer relationships. The paper discusses how integrating e-business applications with CRM systems refines customer relationships and operations. The huge data generated from the company website, mobile applications, and social media is analyzed through CRM systems to provide insights into consumer behavior and market trends. This insight allows the business to foresee changes in demand and supply with respect to services or products and thus enables optimization of sales and marketing strategies. While e-business platforms offer customer engagement in several touchpoints, like websites, email, mobile applications, and social media, CRM systems allow for an overview of the customer journey so that there is individual and consistent contact. Integration of e-business and CRM in managing sales, marketing, and customer service processes avoids duplicated work and enhances efficiency. This integration will also back enhanced understanding and operational efficiency toward revenue generation; hence, it underlines the importance of integration of e-business with CRM in a customer-centric approach in the digital era. The prime requirements for CRM systems in the current business scenario are enhancing organizational performance, efficiency, and customer relationships. The paper discusses how integrating e-business applications with CRM systems refines customer relationships and operations. E-business generates huge data from the company website, mobile applications, and social media, which, when analyzed through CRM systems, provides insight into consumer behavior and trends in the market. With such insight, a business is able to foresee changes in demand and supply with respect to services or products and hence enables the optimization of sales and marketing strategies. While e-business platforms provide customer touchpoints—be it a website, e-mail, mobile application, or social media—all under one roof, CRM systems allow an overview of the customer journey so that there is individual and consistent contact. Combining e-business and CRM in handling sales, marketing, and customer service processes avoids duplicated work and enhances efficiency. This integration also supports improved understanding and operational efficiency with regard to revenue generation; it, therefore, emphasizes the importance of the era.