The purpose of this paper is to build a new customer experience model base on the foundation of The Made in Vietnam Finest Management Philosophy and Tam The. The Made in Vietnam Finest Management and Tam The have been applied successfully in over 1000 enterprises in Vietnam. The model identifies Tam the and The Made in Vietnam Finest Management philosophy and thinking connected with customer experience management methods and tools. Secondary data analysis, survey, in-depth interview, and case study have been used by the authors to implement this research. This research discusses important roles for Tam The and The Made in Vietnam Finest Management way and methodology for implementing the model in practical business activities. The research has explored innovative approaches in a new customer experience model built on the foundation of The Made in Vietnam Finest Management Philosophy. The model creates better customer experiences in both business-to-business and business-to-consumer markets and provides new idea for managers in designing and managing customer experiences in many business activities and social implications, this also sets out potential avenues for service innovation in these areas.