In this paper, we examine the impact of various investor protection measures on the performance of equity crowdfunding platforms, as denoted by the amount raised on the platform. These measures include extra due diligence checks, educational resources for investors, a communication channel between the investors and issuer, and selection criteria implemented by the platform. The overall findings reveal that extra due diligence processes, educational resources, communication channels facilitated by a portal and selection criteria all have a significantly positive influence on the total amount raised, while the number of investor protection measures show an opposite effect. The number of employees also has a positive association with the total amount raised. Our findings suggest that equity crowdfunding platforms should consider taking the initiative to conduct additional due diligence checks as it can have a desirable effect on the performance, reputation and credibility of the platform and attract future users. However, portals should put in careful consideration for the number of measures, as too many measures can be unappealing for issuers and reduce the portal’s competitiveness in attracting more crowdfunding campaigns.