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Let’s end with a symptom. In 2007 Channel Y, a French television channel specifically targeting young audiences—minors to be precise—launched an ad campaign under the catch line: children “deserve better than that”. The “that” in the ad campaign referred to the elderly generations, parents and grandparents who can no longer provide the “ideal” model for the children. Rather children deserve “Channel Y”—whose programs are aimed to provide what they “deserve”.

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Exergue: Always Ready to Depart!

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  • 发表日期：

    2025年

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摘要

Let’s end with a symptom. In 2007 Channel Y, a French television channel specifically targeting young audiences—minors to be precise—launched an ad campaign under the catch line: children “deserve better than that”. The “that” in the ad campaign referred to the elderly generations, parents and grandparents who can no longer provide the “ideal” model for the children. Rather children deserve “Channel Y”—whose programs are aimed to provide what they “deserve”.