The globalisation of trade and the digital revolution have transformed supply chain dynamics, presenting opportunities and challenges in ensuring sustainability practices. Pursuing sustainability in digital supply chains is a crucial contemporary imperative, intertwining technological advancements with ecological responsibility. This chapter explores the multifaceted dimensions of this pursuit, delving into the intersection of digital innovation and environmental conservation. It scrutinises the evolving landscape of supply chain operations, emphasising the pivotal role of technology in fostering sustainability. Through an analysis of current practices, challenges, and emerging trends, this abstract aims to elucidate strategies and frameworks that drive the integration of sustainable practices into digital supply chains. By illuminating the pathways towards eco-friendly operations and responsible resource utilisation, this exploration offers insights crucial for shaping a more sustainable future in the digital realm. This chapter explores the evolving landscape of digital supply chains and their critical intersection with sustainability initiatives. It delves into the strategies, technologies, and frameworks that advance sustainability within these intricate networks. The chapter investigates the core elements of a sustainable digital supply chain, encompassing environmentally conscious practices, ethical considerations, and social responsibility. It examines the role of emerging technologies such as blockchain, IoT (Internet of Things), AI (Artificial Intelligence), and data analytics in enhancing transparency, traceability, and efficiency while reducing environmental impact. Finally, this chapter analyses case studies demonstrating the successful integration of sustainability principles into digital supply chain management. It also examines the challenges faced in implementing sustainable practices. It proposes best practices to mitigate risks and foster long-term viability. This chapter provides a comprehensive overview of the complexities and opportunities associated with advancing sustainability in digital supply chains, offering insights beneficial to practitioners, policymakers, and researchers.