The advent of Industry 4.0 technologies is reshaping the management of supply chain processes, ushering in a digital transformation that offers significant advantages to organizations. This transformation empowers collaboration among diverse internal and external entities and systems. It encompasses comprehensive changes in all facets and systems of the supply chain, representing a strategic decision for organizations that can yield a lasting competitive edge in the market. Digital transformation, driven by industry 4.0 technologies, replaces traditional practices with innovative digital solutions such as artificial intelligence, IoT, and cloud computing. Implementing these digital solutions enhances communication among supply chain stakeholders, improving efficiency and effectiveness. The evaluation of digital transformation maturity levels becomes crucial in its execution. Digital Transformation (DT) has emerged as a pivotal aspect influencing various academic domains and practical applications, fostering independent research streams. In the contemporary digital marketing landscape, consumers leverage revolutionary technologies and smart apps to assess the pros and cons of products and services swiftly. Companies adapt to digital transitions to align with customer purchasing habits and create models that leverage strategic differentiation. Understanding the impact of digital transformation on various business models is imperative for firms’ survival and growth. Over the past two decades, digital transformation has played a critical role in shaping firms’ destinies, making it essential to identify factors facilitating this transformative journey. One profound consequence of digitalization on supply chains is evident in the surge of e-commerce, particularly accentuated during the COVID-19 pandemic. This growth presents operational and policymaking challenges for firms grappling with effectively managing the escalating demands of e-commerce. As digital technologies rapidly advance, supply chain professionals contemplate their future strategies. Three pivotal technologies, namely robotic process automation (RPA), artificial intelligence (AI), machine learning (ML), and blockchain, are on the brink of transforming supply chain business procedures. For organizations aiming to adopt these technologies, it is crucial to undertake specific actions to guarantee preparedness. Firstly, appoint a visionary in supply chain technology to navigate the intricacies of advancing technologies and the digital terrain. Secondly, a digital technology roadmap should be formulated to enhance supply chain processes. Lastly, ensure that foundational information systems are updated to align with the ongoing digital transformation journey.