Perceived Privacy Conflicts and Monitoring: A Study of Their Effects on Trust and Data Sharing in Social Networks
摘要
As social networks become increasingly integrated into our digital lives, the tension between their claimed privacy policies and actual monitoring practices has brought about critical concerns about user trust and behaviour. In this paper, the perceived conflict between privacy policies and monitoring practices and its impact on trust in social networks, reputation management, and data-sharing behaviour amongst social network users is reviewed and examined. Through a quantitative study involving an online survey of 152 participants, the research explores the hypothesis that greater perceived conflict between privacy policies and monitoring negatively affects user trust, with potential moderation by reputation management practices. The findings present a weak positive correlation between perceived conflict and trust, which indicates that users may continue to trust social networks despite awareness of monitoring. By highlighting this unexpected revelation and contributing to a deeper understanding of the complex dynamics of user behaviour and trust in the digital age, this study provides valuable insights for researchers and practitioners in social networks and digital privacy.