Sustainability is a word of growing importance in modern days. Challenges such as environmental, social and economic are on the increase. These challenges are to be fixed immediately by the use of innovative sustainable solutions. Artificial intelligence (AI) is one such technique which drives innovation through its diverse capabilities and hence can be used to address the sustainability challenges. This can be done by merging sustainability with AI. The predictive and analytical capabilities of AI can be used to promote sustainable practices across various sectors facing sustainability challenges. The development and use of AI should be prudent; otherwise, it may result in gaps in transparency, safety and ethical standards (Vinuesa et al. in Nat Commun 11:233, 2020). In this chapter, we discuss the ethical practices related to the convergence of AI with sustainable initiatives in the Sultanate of Oman. We further emphasize on mitigating schemes for addressing the ethical concerns in AI for achieving sustainability.