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Using research evidence-based startup evaluation calculus (SECURE) framework, we compare India with Oman by analyzing startup applicability, cultural fit, and contextual fit across diverse global ecosystems. The SECURE model offers a structured approach to evaluate new venture viability across five pillars—desirability, feasibility, marketability, scalability, and viability. SECURE shows some initial promise, but further research will be needed to determine its applicability in different institutional contexts. Results showed significant differences between geographical regions as well as developmental levels in SECURE scores and their relationships with predictors. Scalability and marketability ratings were higher among developed entrepreneurial ecosystems. In addition to SECURE’s criteria, informal institutional factors also play an important role in influencing entrepreneurs’ outcomes. Based on the analysis, we conclude that the culture-specific preferences, qualitative insights, and flexible weighting of pillars are essential for balancing localization and standardization. Ecosystem changes require periodic reassessment. Startup evaluation framework SECURE is tailored to local circumstances in a global entrepreneurial ecosystem. The study’s goal is to gain knowledge on adapting startup evaluation frameworks to varied local conditions.

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Evaluating the SECURE Framework: Analyzing Applicability Across Global Startup Ecosystems

  • 章节

  • 发表日期：

    2025年

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  • Veena Tewari,
  • Swapnil Morande,
  • Sk. Mastanvali,
  • Sunita Panicker,
  • Tahseen Arshi

摘要

Using research evidence-based startup evaluation calculus (SECURE) framework, we compare India with Oman by analyzing startup applicability, cultural fit, and contextual fit across diverse global ecosystems. The SECURE model offers a structured approach to evaluate new venture viability across five pillars—desirability, feasibility, marketability, scalability, and viability. SECURE shows some initial promise, but further research will be needed to determine its applicability in different institutional contexts. Results showed significant differences between geographical regions as well as developmental levels in SECURE scores and their relationships with predictors. Scalability and marketability ratings were higher among developed entrepreneurial ecosystems. In addition to SECURE’s criteria, informal institutional factors also play an important role in influencing entrepreneurs’ outcomes. Based on the analysis, we conclude that the culture-specific preferences, qualitative insights, and flexible weighting of pillars are essential for balancing localization and standardization. Ecosystem changes require periodic reassessment. Startup evaluation framework SECURE is tailored to local circumstances in a global entrepreneurial ecosystem. The study’s goal is to gain knowledge on adapting startup evaluation frameworks to varied local conditions.