Enhancing CRM Systems Through Advanced Sales Forecasting Techniques
摘要
Gaining a deep understanding of the dynamic nature of sales forecasting in CRM requires embracing advanced machine learning (ML) models. These models are essential for gaining insights into intricate market dynamics and customer behaviors. This paper explores three advanced machine learning models—LGBMRegressor, CatboostRegressor, and GradientBoosteringRegressor—using three different methodologies. These models have shown their ability to manage challenging data, but their responsiveness to changing market conditions is sometimes weak. We have developed a unique ensemble method combining several models using a weighted approach to help to close this divide. Every model yielded sMAPE scores of 10.245%, 10.346%, and 10.108%, respectively, which shed light on their unique strengths and weaknesses. Our approach focuses on optimizing the collaborative prediction capabilities of each model by assigning weights based on their performance. This approach improves the accuracy of predictions and enables better adjustment to evolving market conditions. The ensemble model proved to be more effective than the individual models, showcasing enhanced dependability and uniformity in our sales estimates (sMAPE = 4.5%). This technology is a major breakthrough in predictive analytics as it offers more flexible and precise tools for navigating complex sales situations.