The Role of Information Systems in Sustainable Tourism
摘要
The rapid development in the tourism industry has made information systems (IS) increasingly crucial for the future. Changes in tourism IS include the integration of artificial intelligence (AI) for data analysis, trends, and personalized recommendations that help provide a more personalized experience for tourists. AI chatbots will become common in providing fast and efficient services to tourists. Virtual reality (VR) and augmented reality (AR) technologies are transforming the way tourists interact with attractions through VR devices, providing real-time information and enhancing the tourism experience. The use of mobile applications continues to increase with advanced features such as mapping, digital payment, and natural language processing that facilitate travel. Big data and advanced analytics are used to understand tourist behavior, predict demand, and enhance the overall tourism experience. Data security and privacy protection are major concerns, with the integration of blockchain technology ensuring the security of personal information. Sustainable tourism has become an important focus, and IS contributes to managing environmental impact and increasing tourist awareness of sustainable practices. With these various technological innovations, the tourism industry is expected to continue to grow and provide greater convenience and a better experience for tourists in the future.