The Influence of the G20 Indonesia Dinner Event on the Decision to Revisit Garuda Wisnu Kencana, Bali
摘要
In 2022, Bali was selected as the host for the G20 Indonesia High-Level Conference. Among the various activities organized, one of them was the event titled “Welcoming Dinner and Cultural Performance G20 Indonesia,” held at the tourist destination Garuda Wisnu Kencana Cultural Park (GWK). This chapter aims to determine the impact of the G20 dinner event on tourists’ decisions to revisit Garuda Wisnu Kencana, Bali. The research employed a mixed-method approach, combining quantitative and qualitative methods, with statistical analysis conducted using SPSS. The respondents consisted of 50 domestic tourists who had previously visited GWK. The research findings reveal that the G20 Indonesia dinner event has a significant and positive influence on tourists’ decisions to revisit GWK. The components of the G20 dinner event, such as tradition, quality, hospitality, theming, and symbolism, have a significant and positive impact on tourists’ decisions to revisit GWK. On the other hand, the elements of festive spirit, uniqueness, and authenticity do not significantly affect tourists’ decisions to revisit GWK. This chapter expects to provide valuable insights for tourism destination managers to understand the aspects that influence tourists’ decisions to revisit a particular destination.