The establishment of and growth of the electronic market boosted corporate profit and made a concerted effort to meet the demands of consumers in an interactive and long-term way. The integration of Artificial Intelligence (AI) in the e-market has revolutionized the e-commerce sector by anticipating purchasing habits based on the items purchased and when purchased. The concept of the electronic market gains incredible importance in research nowadays due to the massive shift toward establishing a highly effective and secure online shopping platform. E-finance as a trading platform bridges the gap that exists not just geographically but also in currency terms. The booming of e-commerce activity can be observed throughout the MENA region, covering the way for future trade plans.