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The development of the new energy vehicle industry can be likened to a wonderful game. The first half was dominated by new energy technology, which promoted the green and environmental protection transformation; while the second half was led by intelligent technology, which opened a new era of smart travel. However, the existing literature still lacks research on consumer purchase scenarios in the window period market of intelligent new energy vehicles. This paper aims to deeply analyze the application and impact of intelligent technology in new energy vehicles, and provide reference for the market strategy and development of China's future intelligent new energy vehicles.

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Research on the Trend of Intelligent Transformation of New Energy Vehicles and Consumer Purchasing Scenario Simulation

  • 会议论文

  • 发表日期：

    2025年

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  • Shengjie Xue

摘要

The development of the new energy vehicle industry can be likened to a wonderful game. The first half was dominated by new energy technology, which promoted the green and environmental protection transformation; while the second half was led by intelligent technology, which opened a new era of smart travel. However, the existing literature still lacks research on consumer purchase scenarios in the window period market of intelligent new energy vehicles. This paper aims to deeply analyze the application and impact of intelligent technology in new energy vehicles, and provide reference for the market strategy and development of China's future intelligent new energy vehicles.