The main goal of this study is to check whether the skills predicted in international reports as necessary for marketing professionals are required by Polish employers. The study involved the analysis of job advertisements published on the Polish specialist portal rocketjobs.pl regarding work in the marketing sector. In July 2024, 6776 advertisements were analysed, from which a set of 670 unique skills expected by employers in future employees was identified. These skills were assigned to specific categories, thus creating a profile of a person applying for a job in marketing. The skills expected by employers were compared with diagnoses, among others, with the World Economic Forum to check whether the predicted changes in reskilling and upskilling are observable. The study shows that there is a correspondence between the skills required by the market and those predicted as required in the field of technology and cognitive skills. Discrepancies from reports appear with skills from the self-efficacy group. Instead, employers in the Polish market require engagement skills from employees.