Information on corporate social responsibility (CSR) activities gives consumers some indication of a company's unobservable characteristics and also helps to address possible institutional weaknesses, as well as providing well-being for society. In fact, companies’ focus on socially responsible activities can lead to a positive result in terms of purchase intention. In this study, a systematic review was used to find out about existing studies on the subject of CSR and purchase intention over the last 5 years (2019–2024). A final sample of 322 articles was used to analyze the years of publication, publishers, journals, keywords, main methodologies, among others. The results show an increase in the study and publication of this topic.