Nitya Sangh (NS) started as a credit and savings society in 2008 and has groomed itself into an organization supporting several value-added and marketing activities. It operates in the Birbhum district of West Bengal, which is identified as one of the most backward districts in the country. NS is 257 SHGs strong, with about half of its members in the scheduled castes category. However, the pressing targets of increasing the SHGs and loan disbursements have also faced challenges. Support for different farm and non-farm livelihood activities like horticulture, mushroom cultivation, vermicompost, poultry, tailoring, bio-fertilizer making, and food processing have diversified the livelihood options and provided financial security to its members. Several producer groups, including producer companies, have been developed to facilitate adding value and marketing of members’ products. Such efforts have helped members gain confidence and earn respect as they contribute financially to improve the family's living standards.