Exploration of servicescape in Indonesian tourism can illustrate how important environmental design is to increase the attractiveness of tourist destinations. Servicescape design is not just an addition, but a key factor in stimulating excellence in the Indonesian tourism industry, potentially influencing tourists’ perceptions and experiences. This book chapter discusses in-depth architecture, layout, lighting, decoration, and atmosphere with the aim of exploring the positive impact of servicescape design in Indonesian tourism. The main focus is to analyze the relationship between environmental design and tourists’ perceptions and experiences. This book chapter also provides simple practical guidance for tourism managers and stakeholders to improve service quality and destination image. Understanding the contribution of servicescape design increases visitor satisfaction and attracts more tourists to Indonesia. Servicescape exploration also understands the psychological and emotional aspects of the tourist environment, enriching the experience with local uniqueness and international standards as well as relevant servicescape design for tourism revenue, promoting and protecting cultural and natural heritage. The importance of environmental design that is integrated with tourist needs supports the sustainability of tourism. By utilizing servicescape design, Indonesia is building a reputation as a leading global tourism destination. Policies based on understanding servicescape design are key to building a sustainable and competitive tourism industry. Servicescape exploration in Indonesian tourism is not just an academic topic, but a real step to increase the attractiveness of national tourism.