The reason for this study is to figure out how the showcasing blend of the marketing mix can be applied as a strategy to enhance room revenue at the Kayon Jungle Resort in Ubud, Bali. It utilizes the reliable variable particularly the advertising blend, and the free factor is room income. Information assortment methods utilized in this study were perception, polls, meetings, and documentation studies. The respondents were representatives of the organization and general division, designing, deals and promoting, front office, and repeater visitors as an organization’s outside parties, adding up to 30 respondents. The examining strategy utilized is immersion testing. The examination strategy in this exploration is the Internal Factor Analysis Summary Matrix (IFAS Matrix), External Factor Analysis Summary Matrix (EFAS Matrix), and the Strategic Factor Analysis Summary Matrix. The consequences of this examination show that the examination of the organization’s inward factors is 4.19, and that implies the Kayon Jungle Resort in Ubud, Bali, is likewise very great at managing its inner key elements. Considering the examination of the organization’s outer elements is 4.04, it implies that the Kayon Jungle Resort in Ubud, Bali, is very great at managing outside essential variables. The consequences of the general examination of the organization’s critical vital variables got a figure of 4.40 which implies the Kayon Jungle Resort in Ubud, Bali, is likewise very great at running the vital elements in expanding room income. From the signs of key variables which are a blend of IFAS and EFAS, the administration will need to delineate methodologies from both internal and outside viewpoints.

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Examining Marketing Mix Strategies for Enhancing Room Revenue: A Case Study of the Kayon Jungle Resort in Ubud, Bali

  • Ni Luh Gde Sri Sadjuni,
  • Kadek Devi Krisnayani

摘要

The reason for this study is to figure out how the showcasing blend of the marketing mix can be applied as a strategy to enhance room revenue at the Kayon Jungle Resort in Ubud, Bali. It utilizes the reliable variable particularly the advertising blend, and the free factor is room income. Information assortment methods utilized in this study were perception, polls, meetings, and documentation studies. The respondents were representatives of the organization and general division, designing, deals and promoting, front office, and repeater visitors as an organization’s outside parties, adding up to 30 respondents. The examining strategy utilized is immersion testing. The examination strategy in this exploration is the Internal Factor Analysis Summary Matrix (IFAS Matrix), External Factor Analysis Summary Matrix (EFAS Matrix), and the Strategic Factor Analysis Summary Matrix. The consequences of this examination show that the examination of the organization’s inward factors is 4.19, and that implies the Kayon Jungle Resort in Ubud, Bali, is likewise very great at managing its inner key elements. Considering the examination of the organization’s outer elements is 4.04, it implies that the Kayon Jungle Resort in Ubud, Bali, is very great at managing outside essential variables. The consequences of the general examination of the organization’s critical vital variables got a figure of 4.40 which implies the Kayon Jungle Resort in Ubud, Bali, is likewise very great at running the vital elements in expanding room income. From the signs of key variables which are a blend of IFAS and EFAS, the administration will need to delineate methodologies from both internal and outside viewpoints.