The study aims to investigate the effectiveness of augmented reality (AR) technology in improving attention in children with autism spectrum disorder (ASD) at the Autism Consultation Center in the capital city of Amman during the second semester of the academic year 2022/2023. The study’s sample consisted of 12 children with ASD, selected purposively. The researchers followed a quasi-experimental approach. To achieve the study’s objectives, they developed an attention assessment scale for children with ASD based on previous studies and theoretical literature. The scale’s reliability and validity were ensured. In addition, a program based on AR strategy was developed. The study revealed statistically significant differences in the average scores of children with ASD in the experimental group on the dimensions of both the pre- and post-tests of the Attention Assessment Scale (initiation of joint attention for obtaining a tangible item, responding to joint attention revolving around a tangible item, initiation and responding to joint attention for social participation, the child’s ability to perform imitation skills and vocalization). These differences favored the post-test. However, there were no statistically significant differences between the average ranks of the children (experimental group) on the attention assessment scale in both the pre- and follow-up tests.