Cultural and creative product design has become an important part of today’s cultural industry. As people’s consumption level rises and consumption patterns change, the market for cultural and creative products is expanding. Virtual reality (VR) and augmented reality (AR) technologies can be applied to the design of cultural and creative products to enhance the interaction and experience of products. Therefore, this paper makes an in-depth study of these two technologies. In this paper, the characteristics of VR technology and AR technology are analyzed by the method of comparison. Then, the survey method is used to calculate people’s demand for cultural and creative products and the support rate of the two technologies in cultural and creative design. According to the survey results, the application support rate of the two technologies in cultural and creative design reached 82.2%. VR and AR technologies can bring a lot of surprises in cultural and creative products.