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This research delves at the ways in which several sectors’ customer perceptions are influenced by the use of artificial intelligence (AI) to create visual content. It draws attention to the ways in which speech synthesis and other AI-powered services are changing the way people shop and consume digital entertainment. Establishing and upholding customer confidence in AI-generated content requires a commitment to transparency and a steadfast adherence to ethical principles. In addition, previous studies propose that consumer perspective might be better understood with the use of sensory data integrated with biometric information, which could result in improved customer experiences and more specific promotional initiatives. A number of studies indicate that AI has a major effect on what people consume. However, further study is needed to completely grasp how AI impacts buyer decision-making, as there is currently a substantial information gap. Those performing these studies must take the lead in addressing this shortfall if they want to fill this knowledge void and educate future researchers in this field of research.

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Generative Artificial Intelligence in Visual Content: A Review of the Influence on Consumer Perception and Perspective

  • 章节

  • 发表日期：

    2025年

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  • Akanksha Singh,
  • Gulshan Kumar,
  • Akashdeep Dhariwal

摘要

This research delves at the ways in which several sectors’ customer perceptions are influenced by the use of artificial intelligence (AI) to create visual content. It draws attention to the ways in which speech synthesis and other AI-powered services are changing the way people shop and consume digital entertainment. Establishing and upholding customer confidence in AI-generated content requires a commitment to transparency and a steadfast adherence to ethical principles. In addition, previous studies propose that consumer perspective might be better understood with the use of sensory data integrated with biometric information, which could result in improved customer experiences and more specific promotional initiatives. A number of studies indicate that AI has a major effect on what people consume. However, further study is needed to completely grasp how AI impacts buyer decision-making, as there is currently a substantial information gap. Those performing these studies must take the lead in addressing this shortfall if they want to fill this knowledge void and educate future researchers in this field of research.