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The economy of Bali has been largely impacted by the COVID-19 pandemic. Researchers have emphasised that there is a need for Bali to diversify their income sources for a more sustainable and resilient economy. Even though the COVID-19 pandemic has inflicted severe economic crises, it has acted as a push for transformation. It is observed that a large number of young tourism workers, who are laid off, return to their hometowns. They are working on either farming, fisheries, or small creative industry sectors for a living, sectors that have long been abandoned by young people due to more lucrative tourism industry. The pandemic has shifted the centre of economic development, from cities to rural areas. While this shifting has provided great opportunities to boost rural economic development, the rural communities are still facing various challenges, such as limited innovation, management, and marketing capability, as well as limited market access. These factors contribute to the very low bargaining power of producers and unfair prices for farmers/fishers/craftsmen. This study aims to explore how social entrepreneurs build social networks to develop a resilient rural economy, particularly through establishing sustainable value chains. Guided by social entrepreneurship, social network, and transformative theory, this study uses qualitative case studies on farmer, fisher, and craftsman communities in Bali. This study finds that social entrepreneurs play a significant role as network builders to connect producers and consumers directly by introducing the latest technology and innovation, as well as connect producers and universities, village-owned enterprises, state-owned enterprises, and private companies. By establishing this sustainable value chain, the producers gain fair prices, thus increasing their income significantly. A more resilient rural economy could be established. A model offered by this study could also be relevant and implemented in other South East Asia countries that have a similar context to the context of this study.

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How Do Social Entrepreneurs Establish Sustainable Value Chains? A Model of Social Entrepreneurs-Induced Social Network to Develop Resilient Rural Economy

  • 会议论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年

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  • Luh Putu Mahyuni,
  • Gusti Ayu Ketut Surtiari

摘要

The economy of Bali has been largely impacted by the COVID-19 pandemic. Researchers have emphasised that there is a need for Bali to diversify their income sources for a more sustainable and resilient economy. Even though the COVID-19 pandemic has inflicted severe economic crises, it has acted as a push for transformation. It is observed that a large number of young tourism workers, who are laid off, return to their hometowns. They are working on either farming, fisheries, or small creative industry sectors for a living, sectors that have long been abandoned by young people due to more lucrative tourism industry. The pandemic has shifted the centre of economic development, from cities to rural areas. While this shifting has provided great opportunities to boost rural economic development, the rural communities are still facing various challenges, such as limited innovation, management, and marketing capability, as well as limited market access. These factors contribute to the very low bargaining power of producers and unfair prices for farmers/fishers/craftsmen. This study aims to explore how social entrepreneurs build social networks to develop a resilient rural economy, particularly through establishing sustainable value chains. Guided by social entrepreneurship, social network, and transformative theory, this study uses qualitative case studies on farmer, fisher, and craftsman communities in Bali. This study finds that social entrepreneurs play a significant role as network builders to connect producers and consumers directly by introducing the latest technology and innovation, as well as connect producers and universities, village-owned enterprises, state-owned enterprises, and private companies. By establishing this sustainable value chain, the producers gain fair prices, thus increasing their income significantly. A more resilient rural economy could be established. A model offered by this study could also be relevant and implemented in other South East Asia countries that have a similar context to the context of this study.