In recent years, ta'aruf has become a trend among the millennial Muslim generation along with the increasingly massive hijrah movement. This paper examines the da'wah model carried out by the millennial generation community, especially the ta'aruf community. The study focused on how the Rumah Ta'arufQu (RTQu) in Bogor City attracted the interest and attention of the millennial generation to become its congregation, what materials were studied and what was the profile of the teachers at RTQu. This paper is the result of research conducted with qualitative methods in the form of case studies. The results of the study show that the millennial Muslim generation is interested in Rumah Ta'arufQu apart from their desire to perform ta'aruf, also driven by a desire to explore studies on marriage that are packaged with interesting themes. Studies conducted by RTQu are carried out routinely by meeting face to face, not online. Social media is only used to publish the schedule and theme of the study. RTQu also facilitates congregants who want to perform ta’aruf by setting a number of requirements, as well as opening a consultation service for marriage issues. The speaker is not only an ustaz, but also a motivator, a national trainer in the field of digital marketing, and a psychologist.

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Dakwah Model in Millenial Generation Community (Study on Rumah Ta’arufqu, Bogor City)

  • Nursalamah Siagian,
  • Nur Alia,
  • Daniel Rabitha

摘要

In recent years, ta'aruf has become a trend among the millennial Muslim generation along with the increasingly massive hijrah movement. This paper examines the da'wah model carried out by the millennial generation community, especially the ta'aruf community. The study focused on how the Rumah Ta'arufQu (RTQu) in Bogor City attracted the interest and attention of the millennial generation to become its congregation, what materials were studied and what was the profile of the teachers at RTQu. This paper is the result of research conducted with qualitative methods in the form of case studies. The results of the study show that the millennial Muslim generation is interested in Rumah Ta'arufQu apart from their desire to perform ta'aruf, also driven by a desire to explore studies on marriage that are packaged with interesting themes. Studies conducted by RTQu are carried out routinely by meeting face to face, not online. Social media is only used to publish the schedule and theme of the study. RTQu also facilitates congregants who want to perform ta’aruf by setting a number of requirements, as well as opening a consultation service for marriage issues. The speaker is not only an ustaz, but also a motivator, a national trainer in the field of digital marketing, and a psychologist.