This paper tries to review the role of a company’s CSSR activities in enriching the lives of the people with disabilities. The values and brands of a company should be aligned with its CSSR activities. A company can play a great role in improving the quality of lives of the disabled while improving the image of itself and thereby increasing the shareholders’ wealth- which is the prime objective a business concern.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Interplay of Corporate Social and Spiritual Responsibility (CSSR) Functions: Disability and CSSR

  • Minati Pradhan,
  • Saroj Kumar Pattayat

摘要

This paper tries to review the role of a company’s CSSR activities in enriching the lives of the people with disabilities. The values and brands of a company should be aligned with its CSSR activities. A company can play a great role in improving the quality of lives of the disabled while improving the image of itself and thereby increasing the shareholders’ wealth- which is the prime objective a business concern.