This paper aims to critically examine the dual processes of responsibilizing and de-responsibilizing corporations through ethical considerations translated into regulatory frameworks, particularly Corporate Social Responsibility (CSR). It follows the trajectory of CSR in the Indian context, highlighting both moral and legal responsibilities assigned to corporations, and new trends that emerge under the label Corporate Socio-Spiritual Responsibility (CSSR). Drawing upon CSR and CSSR discourses within academia, the paper highlights the tensions between the economization of morality and the moralization of the economy, and how the former came to dominate business-society and state-society relations on a global scale under neoliberalism. The paper concludes that the emergence of CSSR literature in India suggests new technologies of the self that align with the rising commodification of spirituality within the global capitalist market, and further depoliticize society's expectations of businesses, while aligning with contemporary state agendas.