The advent of twenty-first century marks changes in many ways of life—personal, social, and corporate and political, pulling one into a multitude roles without knowing. Corporate Social Responsibility is one such way of life that took shape over many centuries in Indian life, and has come to a state of being perceived as a statutory requirement by Indian businesses, while it silently yearns to be treated as metaphysical and dharmic way of conduct by the corporate citizens of the country. In this essay, it is attempted to sketch the developments in Indian corporate scenarios and identify few trends that have emerged in creating and implementing social responsibility initiatives in different spheres. The paper looks at the evolution of national guidelines on social responsibility and its subsequent elevation as law and the extent of and scope of adherence of the law by businesses. The trends from formulating the voluntary guidelines for  Corporate Social Responsibility to mandatory financial commitments by enterprises towards CSR and the emergence of social enterprises away from NGOS and Voluntary Organizations showcase subtle hints of corproate leadership moving towards a Karmic way of conducting itself for larger good of society through their initaitives and pursuits over and above their responsibilities as good corporate citizens. 

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CSR Emerging Trends and an Evolution of a Karmic Way of Corporate Life in Indian Context

  • A V Ramana Acharyulu

摘要

The advent of twenty-first century marks changes in many ways of life—personal, social, and corporate and political, pulling one into a multitude roles without knowing. Corporate Social Responsibility is one such way of life that took shape over many centuries in Indian life, and has come to a state of being perceived as a statutory requirement by Indian businesses, while it silently yearns to be treated as metaphysical and dharmic way of conduct by the corporate citizens of the country. In this essay, it is attempted to sketch the developments in Indian corporate scenarios and identify few trends that have emerged in creating and implementing social responsibility initiatives in different spheres. The paper looks at the evolution of national guidelines on social responsibility and its subsequent elevation as law and the extent of and scope of adherence of the law by businesses. The trends from formulating the voluntary guidelines for  Corporate Social Responsibility to mandatory financial commitments by enterprises towards CSR and the emergence of social enterprises away from NGOS and Voluntary Organizations showcase subtle hints of corproate leadership moving towards a Karmic way of conducting itself for larger good of society through their initaitives and pursuits over and above their responsibilities as good corporate citizens.