SAJ FoodsSAJ Foods was established in 2000 by K.D. PaulPaul, K.D. brought valuable experience from the FMCGFast Moving Consumer Goods(FMCG) industry, having previously worked as a distributor and CFA for numerous FMCGFast Moving Consumer Goods(FMCG) brands under the banner of Aparna Distributors. This background proved instrumental when he decided to launch his venture. Initially, the company was a contract manufacturer for various biscuitBiscuits companies based in West Bengal, such as K.D. PaulPaul, K.D. approached his 60th birthday; he made the pivotal decision to introduce his brand. The name SAJ FoodsSAJ Foods pays tribute to his three children: Sharmistha, Arpan, and Joyita.

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SAJ Foods (Bisk Farm): A Fresh and Crisp Powerhouse Dominating the Emerging Markets

  • Pinaki Dasgupta,
  • Arindam Banik

摘要

SAJ FoodsSAJ Foods was established in 2000 by K.D. PaulPaul, K.D. brought valuable experience from the FMCGFast Moving Consumer Goods(FMCG) industry, having previously worked as a distributor and CFA for numerous FMCGFast Moving Consumer Goods(FMCG) brands under the banner of Aparna Distributors. This background proved instrumental when he decided to launch his venture. Initially, the company was a contract manufacturer for various biscuitBiscuits companies based in West Bengal, such as K.D. PaulPaul, K.D. approached his 60th birthday; he made the pivotal decision to introduce his brand. The name SAJ FoodsSAJ Foods pays tribute to his three children: Sharmistha, Arpan, and Joyita.