This study examines the influence of influencer attributes (such as trust, expertise, attractiveness, and credibility) on purchasing intentions. Apart from the attributes, this study also tests the impact of consumer attitude on purchase intention. The respondents of this study are Indonesian consumers who use social media and have experience buying Erigo brands. This study uses a quantitative approach. A total of 275 valid respondents can be collected using questionnaires distributed online. The statistical analysis used to test the hypotheses in this study is structural equation modeling using SmartPLS 3.0 software. This study shows that trust and expertise positively and significantly affect influencer credibility. Influencers’ attractiveness positively and significantly affected consumer attitudes. Furthermore, consumer attitudes and trust positively and significantly affect consumer purchase intentions. Influencers’ credibility, expertise, and attractiveness have a positive but insignificant effect on consumer purchase intentions. Lastly, the practical contributions and implications are discussed.