Sustainable developmentSustainable development is imperative for the advancement of the planet itself. Corporate actions initiated in the 1950s in some countries and now undertaken by many worldwide demonstrate corporations’ concern for environmental issues through Corporate Social ResponsibilityCorporate Social Responsibility (CSR), undertaking various initiatives. This chapter analyzes the main sustainabilitySustainability actions of public and private organizations in Brazil and South America. The methodology employed involved documentary research and case studiesCase studies of four organizations established in the country, two of private initiative and two of public initiative. The research encompassed articles, publications, digital documents, and a study on each organization. The selected companies are from distinct sectors: A cosmetics company, NaturaNatura S.A.; a construction company, Saint-GobainSaint-Gobain Brazil; a sanitation company, SABESPSABESP—São Paulo Basic Sanitation Company; a nuclear materials company, INB—Nuclear Industries of Brazil. Corporate Social ResponsibilityCorporate Social Responsibility (CSR) initiativesINB initiatives were analyzed and presented descriptively in a box format. It can be observed that the organizations have various sustainable developmentSustainable development actions, such as economic growth associated with socialSocial and environmental promotion, respect and integrity in relations with employees, supplier managementManagement with ecological criteria, and environmental monitoring through dialogue with society, thereby contributing to the planet’s environment.

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An Analysis of Corporate Social Responsibility Initiatives: Studies of Public and Private Companies

  • Mirian Picinini Méxas,
  • André Cantareli da Silva

摘要

Sustainable developmentSustainable development is imperative for the advancement of the planet itself. Corporate actions initiated in the 1950s in some countries and now undertaken by many worldwide demonstrate corporations’ concern for environmental issues through Corporate Social ResponsibilityCorporate Social Responsibility (CSR), undertaking various initiatives. This chapter analyzes the main sustainabilitySustainability actions of public and private organizations in Brazil and South America. The methodology employed involved documentary research and case studiesCase studies of four organizations established in the country, two of private initiative and two of public initiative. The research encompassed articles, publications, digital documents, and a study on each organization. The selected companies are from distinct sectors: A cosmetics company, NaturaNatura S.A.; a construction company, Saint-GobainSaint-Gobain Brazil; a sanitation company, SABESPSABESP—São Paulo Basic Sanitation Company; a nuclear materials company, INB—Nuclear Industries of Brazil. Corporate Social ResponsibilityCorporate Social Responsibility (CSR) initiativesINB initiatives were analyzed and presented descriptively in a box format. It can be observed that the organizations have various sustainable developmentSustainable development actions, such as economic growth associated with socialSocial and environmental promotion, respect and integrity in relations with employees, supplier managementManagement with ecological criteria, and environmental monitoring through dialogue with society, thereby contributing to the planet’s environment.