Industry Upgrading and Public Opinion Prevention Using BERTopic
摘要
The development status of the hotel industry in a city is also an essential factor influencing local tourism revenue. In the tourism industry, besides dining and attractions, which are hotspots for public opinion, the hotel industry is also a key area. The development status of the hotel industry in a city is also an essential factor influencing local tourism revenue. In this context, it is crucial for hotels to address how to prevent such negative public opinion crises. In this paper, we use hotel review texts as an example to discuss how to use BERTopic and GRU networks to extract topics and analyze sentiment from guest reviews. This analysis helps understand guests’ focus and sentiment trends regarding hotels, enabling better grasp public opinion direction and user needs. Through topic extraction and sentiment analysis, we can extract crucial information from large scale hotel review texts. This enables monitor public opinion to help prevent large scale public opinion crises, allows for targeted improvements in the hotel industry, and supports decision-making for hotels and the tourism industry.