Eye-tracking studies focused on art galleries and museums within the realm of Instagram, especially in the Indonesian context, are notably scant. This investigation elucidates the user interaction and experience of the art gallery’s Instagram account, @galerinasional. Employing a quantitative approach, we implemented eye-tracking experiments using the well-known online eye-tracking software RealEye. The study participants were followers of the National Gallery of Indonesia’s (Galnas) Instagram profile, seven women and three men, in two age brackets: 18–24 years (n = 5) and 25–34 years (n = 5). The experimental protocol required participants to execute five tasks centered on locating exhibition details and artwork on the Galnas Instagram platform, with a duration of 100 s allocated to each task. The Participant Quality Grade (PQG), examination duration, optimal browser dimensionality, K-factor mean, gaze and fixation frequencies, and heat maps were determined for the participants. The key findings are as follows. (1) The participants’ PQG scores were predominantly between 4 and 6. (2) Investigative browsing typically exceeded the 100-s limit. (3) The consensus on the ideal browser dimensions hovered around 1,368.6 × 814.8 px. (4) The K-factor mean across participants tended toward K > 0. (5) The average gaze occurrence was 27 items per second for most participants. (6) A noticeable disparity in fixation counts was observed between the two age groups, with individuals aged 25–34 demonstrating prolonged engagement with Galnas’ content. (7) Heat maps accentuated a pronounced concentration on visual content, encompassing photographs, videos, and their associated captions.