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Short videos and reels have emerged as a new method for conveying visual information on social media. These videos often include misleading superimposed captions that create doubt in viewers’ minds. With the rise of misinformation through platforms like TikTok and more people using social media for news, it is important to understand how users assess and interact with high and low-credibility short reels. We conducted a qualitative study with \(N=24\) social media users in Australia to examine the impact of misleading captions on engagement with COVID-19-related videos. Our findings provide recommendations for supporting users when viewing misleading multimodal video posts.

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Misinformation in Reels, Influence of Contextual Superimposed Texts in Short Videos

  • 会议论文

  • 发表日期：

    2025年

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  • Andrew Bartlett,
  • Waheeb Yaqub,
  • Basem Suleiman,
  • Manoranjan Mohanty

摘要

Short videos and reels have emerged as a new method for conveying visual information on social media. These videos often include misleading superimposed captions that create doubt in viewers’ minds. With the rise of misinformation through platforms like TikTok and more people using social media for news, it is important to understand how users assess and interact with high and low-credibility short reels. We conducted a qualitative study with \(N=24\) social media users in Australia to examine the impact of misleading captions on engagement with COVID-19-related videos. Our findings provide recommendations for supporting users when viewing misleading multimodal video posts.