This study explores the outcomes of the West Bengal government's ‘Kanyashree’ and ‘Rupashree’ initiatives in preventing early marriages and promoting gender equality, empowerment, and financial support in the Hili-Balurghat Borderland. The study, titled “Girl Child, Not Bride,” investigates the impact of these initiatives on encouraging education and delaying weddings among girls in the designated region. This study collected 120 samples and used a mixed-methods approach, which included statistical techniques commonly found in the general social sciences as well as a SWOT analysis, to examine important criteria such as educational accessibility, socioeconomic conditions, and community perceptions. The findings add to the ongoing discussion about empowering girls, ensuring their education, and opposing early marriages in socioeconomic settings such as the Hili-Balurghat Borderland. Key findings highlighted the strengths, weaknesses, opportunities, and risks of the initiatives, ultimately asserting that these endeavours seek to address gender inequality, empower women, and offer financial support to families. The enduring success of these initiatives hinges significantly on broad public awareness, enthusiastic participation, and sustained support. It is imperative for the community to understand the objectives and advantages of these projects, actively engage in their implementation, and consistently offer support. Such community involvement not only enhances the impact of initiatives promoting gender equality, women's empowerment, and socioeconomic well-being but also secures their lasting effectiveness.