Community integrated energy systems (CIES) play a crucial role in promoting energy sustainability and community economic development. However, the current community demand response (DR) management measures have not fully stimulated the enthusiasm of various users to participate. Therefore, this study proposes a two-stage energy retail package design scheme for DR management in CIES. In the first stage, consumers are segmented through a classification method based on the degree of DR in their energy usage behavior. In the second stage, a multi-objective optimization strategy is employed to design energy retail packages that meet consumer needs while ensuring the interests of the community operators (CO). The simulation results verify that this approach not only enhances the stability of the system but also maximizes the benefits for both CO and consumers.