Videos are often used as multimedia teaching aids to break the monotony of the lecture and to increase learner engagement. However, apart from being used as teaching aids, learner-generated videos (LGVs) can also be used as an activity-based assessment tool. Being at an early stage of practice and research, studies on the utility and application of LGVs are mostly conducted in the West, primarily in the area of science, technology, engineering, and mathematics (STEM). The studies on non-STEM discipline are relatively few and far between. This is surprising since, by their inherent nature, non-STEM courses are more suitable for such creative assignments. This study presents the reflections, from the students as well as from the instructor, on the use of LGV assignments as part of the management courses taught in India. Preliminary evidence suggests that while a large part of the cohort welcomes such creative avenue and benefits in terms of improved understanding of the subject matter, some challenges are also faced due to time-consuming and non-traditional nature of the assignment.