This paper focuses on bias caused by changing personal names in the input of proprietary LLMs, fine-tuned language models, and lexicon-based sentiment analysis tool. It extracts examples from NLI and story cloze task datasets with personal names, replaces them with names of celebrities, ordinary people or mixtures. Results show that altered names significantly influence model assessments, especially with more than two choices, indicating potential real-world application hazards. A mitigation method for “fame bias” is proposed but the problem requires further research.

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Fame Bias – Large Language Models Change Their Judgement Depending on Personal Name

  • Huizhong Ji,
  • Rafal Rzepka

摘要

This paper focuses on bias caused by changing personal names in the input of proprietary LLMs, fine-tuned language models, and lexicon-based sentiment analysis tool. It extracts examples from NLI and story cloze task datasets with personal names, replaces them with names of celebrities, ordinary people or mixtures. Results show that altered names significantly influence model assessments, especially with more than two choices, indicating potential real-world application hazards. A mitigation method for “fame bias” is proposed but the problem requires further research.