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This chapter presents the theoretical and managerial implications of the empirical findings on user-AI interactions and outlines directions for future research. Drawing on the results from experiments and surveys across key themes including AI versus human recommendations, AI communication styles, AI humility, and GAI humor, theoretical and practical implications are discussed. The next sections will present these implications and prospective avenues to advance service marketing and human-AI interaction research.

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Discussion and Conclusion

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  • 发表日期：

    2026年

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  • Feifei Yang

摘要

This chapter presents the theoretical and managerial implications of the empirical findings on user-AI interactions and outlines directions for future research. Drawing on the results from experiments and surveys across key themes including AI versus human recommendations, AI communication styles, AI humility, and GAI humor, theoretical and practical implications are discussed. The next sections will present these implications and prospective avenues to advance service marketing and human-AI interaction research.